WELL AWARE CERTIFIED

Show your commitment with Well Aware Certified

Show that your organisation actively works on employee wellbeing, with a recognisable certification that builds trust with talent, clients and investors.

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Vertrouwd door 150+ HR-teams in Nederland

Well Aware Workplace & Workplace Wellbeing Leader

We believe organisations only truly grow when their people feel good. From that mission, we award two certificates. Not marketing stamps, but recognition that comes directly from employee feedback.

Step 1

Well Aware Workplace

Awarded to organisations that score above our scientifically validated workplace wellbeing benchmark, based on the Job Demands-Resources model.

Proof that employees feel heard, supported and engaged.

Step 2

Workplace Wellbeing Leader

For organisations that go one step further and see wellbeing not as an HR topic, but as the foundation of their business.

Structurally investing in mental health, engagement and growth, and seeing that reflected in the numbers.

Not for sale, but earned

Both labels are based exclusively on real employee feedback and objective benchmarks. For candidates, it is a clear signal: you will be seen here.

What is it?

Demonstrably a healthy employer

Well Aware Certified makes it visible that your organisation structurally works on wellbeing, engagement and a safe working culture. Backed by real data from the Well Aware platform, not a snapshot.

Independently substantiated

The certificate is based on your own Well Aware measurements. Objective and demonstrable, not on self-reporting or a questionnaire you fill in yourself.

Recognisable to talent

Show future employees that wellbeing and safety are measurable priorities for you. In a labour market where reputation is everything, that makes the difference.

Renewed annually

You retain the certificate as long as you demonstrably continue to meet the standard. Always current, always credible.

How it works

Before the survey
Sign up
01

Sign up

It starts with your registration for the Well Aware Workplace certification. You will immediately receive an instruction email to launch the survey among your employees. Through our secure environment you share the employee data. Together with a Well Aware project manager you discuss the approach and start date, tailored to your organisation.

The scan is running

The scan is scientifically grounded in the Job Demands-Resources model of Prof. Dr. Wilmar Schaufeli and consists of a fixed set of core questions on wellbeing, engagement and employment. Employees are invited via the channel that suits your organisation: WhatsApp, Teams, Slack or email. It can be completed on any device in a few minutes. You track the response in real time.

02
During the survey
The scan is running
After the survey
Your insights and label
03

Your insights and label

After completion you receive:

  • Your score relative to the Well Aware workplace wellbeing benchmark
  • Score above the benchmark? Your organisation may carry the Well Aware Workplace certificate
  • Score consistently at the top? You qualify for the Workplace Wellbeing Leader label
  • The top 3 improvement priorities according to your employees
  • Insight into engagement and involvement
  • The eNPS: how likely employees are to recommend you as an employer
04
Celebrate earning the certificate
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CEO
HR
Manager
Hard proof of good employment practice
Lower absenteeism and turnover costs
A stronger employer brand
A user-friendly, fast scan
Opportunity for national media coverage
Make yourself attractive to talent
Direct insight into your team
Early detection of burnout risk
Concrete guidance per theme
Frequently asked questions

Good to know

What is the difference between Well Aware Workplace and Workplace Wellbeing Leader?

You receive Well Aware Workplace when your organisation scores above our scientific benchmark for workplace wellbeing. Workplace Wellbeing Leader is the highest tier, for organisations that consistently score at the top and actively invest in wellbeing as a strategic foundation. Both certificates are valid for one year.

How many employees need to participate in the survey?

For a representative outcome, we require a minimum response rate of 60%.

Which benchmark do you use?

Our benchmark is based on tens of thousands of respondents and 150+ clients in comparable sectors and organisation sizes. You compare yourself to the best of the best.

What if my score is below the benchmark?

You do not receive the label yet, but you do get a detailed improvement report. We help you with concrete actions and a trajectory to reach the standard within 12 months. Many clients achieve the label in the second measurement.

How often do I need to do the survey to keep the label?

At minimum annually, but with a higher frequency you score significantly more points, which contributes to achieving or maintaining the certification.

Can I use the label on job postings and social media?

Yes, that is exactly what it is for. You receive the digital logo in all required formats, plus a communication kit with example texts. Candidates recognise the label and often actively check whether an employer has it.

What does a Well Aware Certified programme cost?

The certification is not for sale. It is part of your collaboration with us. The certification is never purely based on numbers and takes a much broader view. The certification should not be the goal, but it is of course a great thing to have.

Is this the same as Great Place to Work?

No. Great Place to Work is a global brand name with its own methodology, primarily focused on culture and trust. Well Aware Certified is scientifically grounded via the JD-R model and takes a broader view of your organisation.

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Achieve the World-class Workplace label

The World-class Workplace label is an international recognition for organisations where employees truly make a difference. With Well Aware, you can gather the scientific evidence and employee feedback needed to achieve this accreditation, without having to go through a separate process or do double the work.

01

What the certificate gets you

World-class workplaces see, on average, a 21% increase in productivity, 50% more job applicants, 10% more innovation and a 13% increase in engagement.

02

Stand out from the crowd

Good employment practices deserve recognition. Let your staff have their say and become a certified World-class Workplace. Organisations that take their people seriously deserve to be recognised.

03

Being attractive to talent

This independent certification is based entirely on employees’ opinions, not on self-assessment or a marketing questionnaire. It provides powerful labour market communication aimed at both job applicants and the talent you wish to retain.

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Time for action

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