Employee Net Promoter Score

Measure employee happiness with one simple question

The eNPS is the thermometer for how proud your employees are of their employer. Measured in seconds, on the channel they already use. No separate tool, no separate login.

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Vertrouwd door 150+ HR-teams in Nederland
What is it?

One question, three groups, one score

The Employee Net Promoter Score divides your employees into three groups based on how likely they are to recommend your organisation as an employer.

eNPS American standard
eNPS European standard
eNPS School grade
0
1
2
3
4
5
6
7
8
9
10
Detractors (0–6)
Would not recommend
Passives (7–8)
Satisfied, not enthusiastic
Promoters (9–10)
True ambassadors
eNPS = % Promoters - % Detractors

Result between -100 and +100. Above 0 is good, above 20 is strong, above 50 is world-class.

0
1
2
3
4
5
6
7
8
9
10
Detractors (0–5)
Would not recommend
Passives (6–7)
Satisfied, not enthusiastic
Promoters (8–10)
True ambassadors
eNPS = % Promoters - % Detractors
Result between -100 and +100. In the European variant the bar is higher, above 0 is already a strong signal.
1
Very poor
2
Poor
3
Very insuff.
4
Insufficient
5
Nearly suff.
6
Sufficient
7
More than suff.
8
Good
9
Very good
10
Uitmuntend
Insufficient (1–5)
Sufficient (6–7)
Good (8–10)
7.8
EMPLOYEE HAPPINESS
One number. One story.
The score is the average of all responses. No calculation needed, no explanation of what "promoters" are. Everyone immediately knows: a 7.8 is good, a 5.4 needs work.
Why it matters

A leading indicator for your whole organisation

An eNPS is more than a satisfaction score. It is an early warning for turnover, a mirror for your leadership and the most direct way to gauge the tone in your organisation. Well Aware makes those signals visible before it's too late.

Early detection of turnover

A declining eNPS predicts departure before it becomes visible in absenteeism or HR data. You intervene before people start talking to a recruiter.

Stronger employer brand

Promoters are your best recruiters. Know who they are, what drives them, and deploy them strategically for referrals and telling your culture story.

A living thermometer

No annual snapshot that comes too late. You see trends in real time, per team, location, age group or years of service.

Why eNPS through Well Aware?

Not just a score. A lever for action.

• On their channel
WhatsApp, Teams, Slack e-mail, QR-codes

No separate login, no standalone app. Resulting in response rates of 84% instead of the usual 30%.

• Standard
The standard that fits you

Use the standard that fits you. Only European employees? Then the European standard might be better. Want to compare with the rest of the world? Then the American standard.

• Scientific
Benchmarks per country and industry

Compare your scores with the rest of the world.

• Linked to action
From signal to support

Know where your organisation stands today and receive insights, feedback and advice at all levels to directly improve the eNPS.

In context

A score is great. The ‘why’ behind it is worth its weight in gold.

eNPS tells you whether employees are satisfied. The Job Demands-Resources model, the scientific foundation of Well Aware, tells you why. Combine both and you understand which stressors and energy sources drive your score, per team, per age, per location.

For whom

From report to support

eNPS is not just an HR figure. It is a shared responsibility, and everyone gets the insight that fits their role.

Employee
Personal insights
Your own scores and trends
How you compare to the team
Personalised feedback and tips
Direct access to support
Leader
Team level, anonymous
Team eNPS and trend analysis
Alerts for falling scores
Ready-to-use conversation templates
Onboarding and training included
HR & MT
Organisation-wide
Filter by department, location or country
Scientific benchmarks
Quarterly sessions with specialists
Reports and boardroom views
Do you have a question that isn’t listed here?
Contact ons
Your work E-mail*
Frequently asked questions

Good to know

What is a good eNPS score?

Above 0 means more Promoters than Detractors. That's good. Above 20 is strong, above 50 is world-class. But context is everything: we compare your score with scientific benchmarks per country and industry.

How is an eNPS score calculated?

The eNPS question is: 'How likely are you to recommend this employer to a friend or family member?' on a scale of 0 to 10. The most widely used method is the American Standard, where 9 or 10 are Promoters, 7 or 8 are Passives, and 0 to 6 are Detractors. The score is the percentage of Promoters minus the percentage of Detractors, ranging between -100 and +100. Particularly in Europe, where a 9 or 10 is rarely given, scores can quickly come out low. That's why we also incorporate the European Standard and the School Grade method in our data.

Is the eNPS scientifically validated?

The Net Promoter Score was developed in 2003 by Fred Reichheld (Bain & Company) and adopted worldwide by companies and researchers. For the workplace context, the eNPS variant emerged as a validated leading indicator for turnover, engagement and employer brand. Well Aware combines the eNPS with the scientifically validated JD-R model by Prof. Dr. Wilmar Schaufeli, so you see not just the score but also the cause.

How often should you measure an eNPS?

Most organisations measure once a year, but by then a declining trend only shows up after people have already left. With Well Aware you can measure the eNPS as often as you want, so you see trends in real time and can adjust in time. You decide the rhythm that suits your organisation.

How much response do you need for a reliable score?

For an organisation or team score we work with a minimum of five respondents per group to safeguard anonymity. For statistically reliable conclusions we look at a minimum of 30 respondents per cluster. Well Aware clients achieve an average response rate of 84%, well above the sector average of 50 to 60%.

What's the difference between an eNPS and an MTO?

An eNPS measures recommendation score with one question and gives you a quick thermometer. An MTO measures broader satisfaction and engagement with multiple constructs, such as workload, leadership and development. eNPS is the leading indicator, MTO is the in-depth analysis. With Well Aware you combine both in one platform.

What questions does Well Aware ask alongside the eNPS question?

The eNPS question always remains the same standard question, so scores are comparable over time and across organisations. In addition, we measure open follow-ups (why do you give this score) and can link the eNPS to 70+ scientific constructs around workload, leadership, culture and wellbeing. That way you get not just a number, but the story behind it.

How do you improve a low eNPS?

Improving a score starts with understanding why it is low. Well Aware combines the eNPS question with the JD-R model, so you can see per team which stressors (such as workload or conflict) and energy sources (such as autonomy or leadership) are driving the score. We then link every outcome to concrete interventions, training or direct access to a specialist.

How do you guarantee anonymity?

Responses are anonymous from five respondents per team. Personal data is stored encrypted on European servers, GDPR-compliant and ISO 27001 certified. No manager can see who answered what, not even through filters or breakdowns.

Do you have a question that isn’t listed here?
Contact ons
Your work E-mail*

Time for action

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